https://www.vulture.com/2020/02/super-bowl-commercials-2020.html
America is a kaleidoscope of chaos, like the backseat of a stressed parent’s minivan with sticky green soda spilled on a pilled gray carpet on a humid summer day or watching an angry man stalk an aloof woman around on stage… America is uncomfortable, for us, for the rest of the world watching a production of intentional mishap.
Cinematic advertisement is a bright star among the rustic ambition of our beloved nation. Almost as worthy of a performance as the halftime show, the Super Bowl ads are the highlight for those detached from the world of monetized aggression (don’t worry, I still appreciate the concept of athleticism). This year’s advertisements were not interesting enough to carry out in discussion or send a youtube clip to your group chat (or your grandma) but at least we weren’t besieged by puppy’s in jerseys. There’s only so much emotion one can handle.
I will admit baby peanut is pretty cute, and strange enough for my eye to be drawn to their products as I pass the healthy snack aisle in Target on my way to the real candy. Sabra gained some attraction with it’s disturbing rendition of the classic middle-eastern hummus, completely ignorant to their tagline “how you ‘mmus?” which translates to “how do you suck?”. Maybe the Tik Tok star was supposed to remind us it’s quirky… ok, boomer.
confessions of a con artist 